Tips on advertising

Advertising on the Internet follows differing rules and regulations than those of a classic advertising. To ensure that your and our marketing is as successful as possible, we suggest you look at our marketing tips on internet advertising.

• Target audience – individual approach

Select the banners which aim at the target audience of your web-site. Only when you take time to consider who exactly visits your site and what type of banner is the most appealing to them, you will achieve the maximum click rate, which in turn will increase your profits.

• Quality over the quantity

Tests have shown that users prefer clicking on links when there are only one or couple of banners or promotions on a website.

• Right combination

Effectiveness of banners is increasing when you combine them with some information on promotions and offers or with success stories. This shall give customers a defined idea of the product you are promoting, and this in turn shall increase the chance that the product will be accepted.

• Placement of advertisement is important

The click rate is highly dependant on where a banner is located: i.e. in the menu bar, on the start page, in the centre or as a link in the text. In any case putting the banner at the top of the page always generates the best results. The size of a banner itself is also very important.

• Use our online reports for getting partnership statistics

We advise you to regularly check and analyse click rates by making use of our convenient online status reporting tool for partners, as well as to monitor which banners and text links are more appealing to your web-site clients. If some banner is not working well, replace it with a more suitable one. You can as well combine banners and various advertising texts for achieving best click rates.